A42 Strategies

A42 Strategies delivers senior-level, 360° communications that transcend borders and connect with the audiences that matter most.

We bring deep expertise in strategic communications, public affairs, and thought leadership planning, partnering with leaders to shape narratives that influence, differentiate, and lead.

We help organizations uncover and own a clear, authentic voice aligned to their business strategy, driving clarity, cohesion, and measurable results.

Working Together

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Fractional

Provide high-level, long-term, strategic leadership as an embedded member of your team

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Consulting

Focused on long-term communications strategies and solutions for a specific challenge

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Project-Based

Execution on task-based work on a project, as a contractor or sub-contractor

Client Spotlight

RDC.

Communications Consultant

A collaborative partner for the architecture and design firm's Washington, DC -Metro office and national Marketing team. Providing strategic counsel for client & partner engagement, thought leadership planning, and content development in support of RDC's ongoing projects, brand differentiation, and attraction of new clients.

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Truclusion

Public Affairs + Strategic Communications Lead

Leading Public Affairs and Strategic Communications for the special initiative. In collaboration with the Washington State Commission on African American Affairs (CAAA) and the Washington State Department of Commerce (Commerce), the study will examine the historical injustices of slavery in the U.S. and its enduring impact on direct descendants.

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Alicia Jones

Founder

Alicia is an award-winning communications strategist with nearly two decades of experience advising senior executives and organizations operating in complex, highly regulated environments. She is known for shaping high-stakes narratives, guiding leadership through moments that define a reputation, and positioning organizations to lead in competitive, scrutinized markets.

She has counseled executives at organizations including Fannie Mae, Skanska, TEGNA Inc., Gannett/USA TODAY, and Feld Entertainment, bringing disciplined strategy and executive-level counsel to communications that carry real consequences.

With a foundation in broadcast journalism, Alicia brings an insider’s understanding of how stories are shaped, challenged, and amplified. She prepares leaders to engage with authority and precision while securing visibility in influential outlets, including CNBC, The Wall Street Journal, Fast Company, The New York Times, SXSW Conference, iHeartRadio, and NPR.

Her work sits at the intersection of strategic communications, public affairs, and executive positioning, helping organizations articulate a clear point of view, build trust with critical audiences, and convert narrative into influence.